Presenting a vision of the luxury sector and its management, this edited book describes the new luxury through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of luxury are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of.
New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) book series pdf
New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) read online free book
New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) book
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